As we step into the new year, the Kicker team is thrilled to share our journey in 2024 and our vision for 2025. We finished 2024 on a high and can't wait to build on this momentum throughout 2025!
2024: A Year of Milestones
Official Launch
After a 4-month pilot with several strategic customers, November 2024 marked the official launch of Kicker's sales prospecting and lead generation platform. Our offical unveiling was at SaaS North 2024 where our CEO Renae Farough had the audience laughing, learning, and rethinking their sales strategy.
What We Built
We like to think of Kicker as your automated AI-powered BDR/SDR. And increasingly, we’re living up to that goal. Some product highlights from 2024 include:
- The fastest customer onboarding in the industry.
In less than one minute, new users receive their first batch of high-quality, high-conversion leads coupled with a 14-day free trial. Noteworthy, most customers not only schedule meetings during this trial period, but many actually close deals. Kicker works!
- The best leads. Delivered daily.
There are no lists or filters to manage. Nor are there any user actions required. That would be a poor investment of your time and money. Instead, Kicker works for you.
Day and night, Kicker works around the clock analyzing millions of companies, key decision-makers, and various buying signals. And when we find you that perfect lead, we notify you by email or Slack. It’s that simple. Of course, each lead is packed with useful information, insights, and action items to help you close the deal confidently and efficiently. For a complete list of Kicker features, please view our pricing page.
- Prospect Finder.
Curious if a specific company is a quality prospect or a pass? Now it’s possible to find out in seconds. In late December, Kicker launched “Prospect Finder” so users can search for any company to receive a detailed analysis of its potential as a customer.
2025: Our Path to Sales Prospecting Excellence
As we continue in our pursuit as “The Only Sales Prospecting Platform You Need To Grow Your Business” we have some lofty goals ahead for 2025.
Notably, customers can expect updates in the following areas:
- 100% Automation:
We're working towards fully automating the entire BDR/SDR job function, freeing up your sales team (and ours) to focus on what they do best – close deals.
- Limitless Prospecting:
We're focused on users who think big. Be it a small team or a corporate giant, a single lead or a sea of opportunities, prepare for a prospecting platform that grows with you, ensuring consistent, high-impact outcomes at any scale.
- Relentless Pursuit of Lead Quality:
We are only as good as the leads we provide. And we are constantly refining and improving lead quality, ensuring users always receive the most promising prospects.
- Top Secret and Highly Classified:
Rest assured, we’ve got some innovations in development that would even make 007 jealous. Stay tuned for declassified updates that will give your sales team an unbeatable edge!
Here's to a Stellar 2025!
As we raise a toast to the achievements of 2024, we're even more excited about what 2025 has in store. Here's to another year of skyrocketing sales, meaningful connections, and unprecedented growth.
The future of sales is here, and it's powered by Kicker!